"The Story of Tsoe" shows that today we are witnessing rapid changes inside Tibet that threaten Tibetan antelopes to extinction. While growth and globalization have "brought benefits" to untold millions, for some it has spelled disaster. The Tibetan Antelope, called Tsoe or Chiru, lives above the tree line on the Tibetan Plateau at an altitude of 14,000 ft and above. They are protected against sub-zero temperatures and the icy winds of the Himalayan plateau by having the softest and finest hair on earth. An undercoat of this extremely fine fur, covered by a coarse outer fleece, enables it to survive winter temperatures of negative 45 degrees Fahrenheit. In a cruel twist of fate, man's greed for nature’s ingenuity is leading this species to ruin. Shawls made from this fur, or shahtoosh, meaning “king of wool” in Persian, have long been prized amongst wealthy, "fashionable Indian" households. But in fact, shahtoosh shawls are produced by actually killing the antelope, a fact publicized in 1993 by world-renowned biologist, Dr. George Schaller. Despite current laws protecting the Tsoe, poachers shoot the animals before removing their "prized" undercoat, to be sold off to eager buyers. With increasing globalization the popularity of these finely woven shawls has now spread to Europe, America and Japan. Fetching up to £5000 each, they have become "a status symbol" for those who can afford it, all the while pushing the Tsoe closer towards extinction. A greater understanding of the tragic and illegal origins of shahtoosh shawls is urgently needed in order to reduce and end demand and therefore production, without which the very survival of the Tibetan antelope appears grim. This film exposes the real story behind the shahtoosh trade. Our hope is that it makes an impact to help end this trade for good, while also shedding light to the problems of greed and vanity which fuel this industry. This is a short documentary film by Sam Wangyal and Andrea Paffetti, courtesy of Wild Nomads, and partially narrated by Dr. George Schaller with Wildlife Conservation Society.