El Elefante Blanco| 1hr : 26mins
Director: Alan Rexroth | Producer: Alan Rexroth
Focus Years: 2011 | Country: Germany
Synopsis:
Mercado Adolfo López Mateos: 6000 merchants, 9000 customers. Each and every day. The traditional market, situated in Cuernavaca, Mexico, is not only the largest market of its kind anywhere in Latin America: Mercado Adolfo López Mateos is a microcosm of Mexican life and society, struggling to shelter its soul under the stormy age of globalization. Once an object of great prestige, today it is besieged by emerging supermarkets, mismanagement, and its own degeneration.
"El Elefante Blanco" links and portrays various persons, who every day face the challenge to cope with their lives, in close symbiosis with the market. Learn the effect that globalization has on a provincial Mexican town and its inhabitants; an effect that is not strong enough to lessen their passion for life.
Built in the year 1964, Mercado Adolfo López Mateos is more than an urban quarter with a remarkable architecture and an eventful history. It is an emporium, living space, and curse and chance at the same time. A film about life and death and the Mexican soul
El Elefante Blanco
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1hr : 26mins
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