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The Cola Conquest, Part III: Coca-Colonization| 50mins
Director: irene Angelico | Producer: Abbey Neidik, Irene Angelico
Focus Years: 1998 | Country: Canada
Subject Tags: culture, global, globalization, identity, politics
Quality Tags: Optimistic, Slow, Activating, Harmonizing
Tea spills in China, wine in France, and blood in Guatemala as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke and Pepsi are busy abroad conquering new markets, upstart colas are nipping at their heels back home. From the jungles of Papua New Guinea to the "Coca-Cola Olympics" in Atlanta, we see the globalization of American pop culture, and corporate influence on the souls of nations. Shot in the U.S., Canada, Russia, England, France, Mexico, Papua New Guinea, the Sahara Desert, and China, "The Cola Conquest" takes us from Coke's invention by a morphine-addicted Civil War veteran to the brink of the 21st century. Along the way, we explore the delicious paradox at the heart of Coke: How does a soft drink, more than 99% sweetened water, come to wield enormous power and assume such significance in so many people's lives?
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